Berkeley Group 服務體驗：郭俊謙談在房地產中提供酒店級服務
在 Berkeley Group，關係超越交易本身 在 Berkeley Group，我們相信房地產不僅僅是買賣房產，更關乎於人。這種信念，在我們的新興市場主管 郭俊謙 身上展現得淋漓盡致。他擁有酒店業與移民顧問的背景，使他能從獨特的角度理解國際買家的需求。憑藉在客戶關係與銷售方面的豐富經驗，郭俊謙為全球房地產旅程帶來了同理心、精準與文化理解的罕見結合。 我們有機會與郭俊謙深入對談，了解他如何轉戰房地產業、長期客戶關係的價值，以及像 Bermondsey Place 這樣的開發項目，如何正在重塑倫敦的投資格局。 邀請您一同深入了解，郭俊謙如何將酒店服務的思維融入國際房地產，為全球買家打造無縫且個人化的購屋體驗。 與郭俊謙的一場對談 歡迎你，郭俊謙！感謝你參與我們這場訪談！ 1. 你從酒店業轉戰房地產，將卓越的服務精神與房地產專業結合。這段經歷如何影響你協助買家尋找理想住宅的方式？ 憑藉酒店業和移民顧問的背景，我發展出一套深受國際買家共鳴的個人化服務方式。從客戶關係轉至 Berkeley Group 的銷售部門，讓我能第一時間掌握來自世界各地買家最關心的重點。我會花時間了解每位客戶的個別需求——無論是生活方式、教育規劃，還是文化契合——並提供量身打造的建議，讓整個購屋流程變得更簡單、更順利。 2. 英國房地產市場一直以來都吸引著國際投資者。即使在全球經濟變動之下，如今它依然具有吸引力的原因是什麼？ 英國持續是全球房地產投資的避風港。其法律制度透明、教育體系完善、經濟具韌性，使其成為一個值得信賴的選擇。尤其是倫敦，作為全球金融與專業服務的樞紐，依然吸引著大量人才與創新。再加上英國對海外買家的相對開放態度，不難理解為什麼市場需求依然強勁。 3. 對海外買家而言，遠距離購房可能讓人感到壓力重重。Berkeley Group 是如何讓這個過程變得簡單、透明且無壓的呢？ 我們投入了各種工具，讓遠距離購房也能像親臨現場一樣真實——從 3D 樣品屋、無人機航拍，到動畫展示，甚至現在還支援 Apple Vision Pro。我們的多語言團隊全程提供支持，定期更新資訊，並依據買家的需求進行個人化溝通。無論是親自參訪還是線上體驗，我們都致力於讓整個購屋旅程順暢且安心。 4. 你能分享一個客戶透過 Berkeley Group 找到夢想之家的特別故事嗎？是什麼讓他們的購屋旅程如此難忘？ 其中一個最令我難忘的時刻，是在封城期間協助一對夫妻購買他們的夢想之家。儘管當時有旅遊限制，我們仍透過線上方式完成了從看房到交屋的所有流程。我甚至親自幫他們打理房子，直到兩年後他們終於能親自來領鑰匙。他們對整個過程非常滿意，之後又透過我們購買了另一套物業。正是這樣的時刻，展現出我們所建立的長期關係價值。 5. 你應該見過各種階段的買家，包括首次投資者、搬遷家庭以及資深房產擁有者。他們的需求有何不同？Berkeley Group 又是如何因應這些多變的需求的？ 首次購屋者通常關注的是物業的價值與增長潛力；家庭則更重視學區、綠地以及社區氛圍；而資深投資者則著眼於穩定的租金收益與資本增值。Berkeley Group 多元化的項目組合，讓我們能夠滿足各種不同的需求，同時我們的團隊也受過專業訓練，能根據客戶的生活階段與投資目標，提供量身打造的建議與協助。 6. 在你看來，Berkeley Group 的獨特之處是什麼？不僅是在房屋本身，更是在整個購屋旅程中與客戶建立的關係方面。 我們不只是銷售房屋，而是建立長期的關係。我們獲得 In-house Research Ltd 頒發的金獎與卓越成就獎，正是對我們服務品質承諾的肯定。我們在成交之後仍持續與買家保持聯繫——因為對我們而言，那段關係才剛剛開始。 7. 作為 Berkeley Group 最新推出的項目，Bermondsey Place 最讓你感到興奮的是什麼？有沒有什麼特別值得買家關注的亮點？ Bermondsey Place 位於倫敦二區一個重建的地段，提供了難得的入場機會，價格亦相對親民。配合100億英鎊的重建計劃及擬議中的 Bakerloo 地鐵延線，該區的成長潛力相當可觀。對於尋求長期價值並希望投資於倫敦充滿活力地段的買家而言，這是個明智的選擇。 8. Bermondsey Place 位於倫敦二區的核心地帶。這個地點對國際買家來說，有哪些特別吸引人的地方？ Bermondsey Place 鄰近 Elephant & Castle 和 Canada Water，這兩個地區對我們的國際客群來說都相當熟悉，並且近年來已有顯著的轉型。買家在這些區域已經看到了不錯的投資回報，而 Bermondsey Place 也有望延續同樣的上升趨勢。 9. 在你看來，Bermondsey Place 如何反映當今國際買家不斷演變的生活需求？ 它達到了完美的平衡。Bermondsey Street 的藝術與美食氛圍近在咫尺，Burgess Park 提供寬敞綠地，而便捷的交通則可直達倫敦市中心。整體設計與配套設施符合現代買家的期望，同時又保有社區感與在地特色。 10. 從長期投資的角度來看，Bermondsey Place 有哪些潛在機會？尤其是考慮到它位於倫敦第二区的地理位置？ 對於長期投資者而言，這是一個難得的黃金機會。隨著持續的區域重建計劃、完善的基礎設施規劃，以及 Berkeley Group 對品質的一貫承諾，Bermondsey Place 不僅具備穩定的租金收益，也展現出強勁的資本增值潛力。這是一項對倫敦未來的投資。 全球買家的指南 無論是引導首次投資者，還是經驗豐富的買家，郭俊謙 所帶來的不僅是市場專業，更是一種以人為本的思維，將每一次交易轉化為長期的夥伴關係。他從禮賓級服務一路走到策略領導的旅程，正體現了 Berkeley 的精神：以誠信打造世界級住宅。對於正在探索英國市場的客戶，尤其是在如 Bermondsey Place 等潛力地段，郭俊謙 所提供的不只是見解，而是每一步都充滿信心的保障。
8月 27, 2025
Is Property a Good Investment in the UK?
Investing in real estate is not always guaranteed a profitable outcome. In some cases, it can be a hit or miss venture and greatly depends on several different factors and influences, such as the state of the housing market, the economy, interest rates and, most importantly, location. The condition and price of a home can be easily changed, but its location cannot – which makes it all the more important to choose a neighbourhood, area, city or country that is seen as desirable to residents and tenants. A desirable location creates demand, and demand raises property prices. The condition and price of a home can be easily changed, but its location cannot – which makes it all the more important to choose a neighbourhood, area, city or country that is seen as desirable to residents and tenants. A desirable location creates demand, and demand raises property prices. In other words, the outcome of your property investment relies heavily on the location you choose to purchase real estate. In fact, it makes all the difference. So, the question we are posed with today is whether or not the UK is one of these ideal locations that offer lucrative investments in real estate – and the short answer is a resounding yes. But we know that’s not a good enough response. Today, we look at the reasons as to what makes property a good investment in the UK.
12月 04, 2023
What is the Cost of Property Investment in the UK?
Property ownership in the UK opens the door to many benefits for foreign nationals, whether providing a solid source of rental income or bringing highly-ranked educational institutions, popular retail and leisure facilities, renowned restaurants and great business and work opportunities to your doorstep. Regardless of why you are looking to buy, you will be expecting your asset to appreciate. Strong price growth forecasts (up to 21% over the next five years, according to Knight Frank) make London and the South of England attractive places to consider making an investment, but anyone who is thinking about purchasing property in London or the surrounding areas should first understand how much it could cost - after all, there are many other fees associated with the cost of property investment in the UK than just the purchase price. We’ve compiled a short guide of some of the costs you can expect when buying a home in the United Kingdom:
12月 04, 2023
Property Investment in London: A Guide to West London
Choosing where to buy or invest in property in London can sometimes be tricky, particularly when you are unsure of the various areas located throughout the capital city. However, property investment in London is ideal for those looking to purchase residential property in a diverse and well-connected location. Its rich history and plethora of must-see attractions make it popular among tourists and locals who also get to enjoy how well-connected London is to the rest of the world. As part of the Berkeley Group’s diverse portfolio, White City Living, The Green Quarter, and Royal Warwick Square are vibrant new developments located in West London. Find out more by reading our guide to West London.
12月 04, 2023
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英國房地產投資：雷丁指南
當決定在英國購買房產時，許多買家往往只專注於倫敦的房地產。 是的，首都充滿了投資機會，有可能產生良好的收益甚至更好的回報，但是當你將搜索範圍擴大到城市之外時，你可能會驚訝地發現擁有相同甚至更好的房產的可能性。 今天的房地產投資指南重點關注雷丁，這是位於倫敦以外泰晤士河畔的英國主要大學城。 波克夏地區擁有蓬勃發展的房地產市場，幾乎每天都會出現巨大的投資機會，其中之一就是柏克萊集團開發的亨特利碼頭。 請繼續閱讀，了解為什麼在英國尋找房地產投資的買家應將目光投向伯克郡雷丁。
12月 04, 2023
Berkeley Group: A Leader in Sustainable Home Building
Over the last few years, sustainability has shifted from a voluntary trend that businesses could consider implementing to becoming a necessity that needs to be enacted upon. However, not all companies and organisations are doing their bit to futureproof the environment - which is why it’s important now more than ever for those leading sustainability in different industries and sectors, like us here at Berkeley Group, to champion green building and shows how important it is in the real estate industry and beyond. Put simply, gone are the days when sustainability was a niche interest of a select few. Today, everyone wants to go green. Consumers now demand and expect it in most, if not all, aspects of their lives – especially in their homes and places of work. And as sustainability is a topic and ideal that Berkeley Group holds close to its heart and seeks to achieve in every project we develop, we would like to explore the importance of building homes that can last not only a lifetime but forever.
12月 04, 2023