Behind the Berkeley Experience: Thomas Kuok on Delivering Hospitality-Grade Service in Real Estate

At Berkeley Group, Relationships Go Beyond the Sale

At Berkeley Group, we believe real estate is more than just property, it’s about people. Few embody this ethos more than Thomas Kuok, our Head of Emerging Markets, whose background in hospitality and immigration advisory has given him a unique lens into the needs of international buyers. With experience spanning customer relations and sales, Thomas brings a rare blend of empathy, precision, and cultural understanding to the global property journey.

We had the opportunity to sit down with Thomas to learn more about his transition into real estate, the value of long-term client relationships, and how developments like Bermondsey Place are reshaping London’s investment landscape.

Join us as we explore how Thomas applies a hospitality mindset to international real estate, creating seamless, personalised experiences for buyers around the world.

A conversation with Thomas Kuok

Welcome, Thomas, and thank you for joining us for these quick 10 questions!

1. You’ve transitioned from hospitality to property, blending service excellence with real estate expertise. How has this shaped the way you help buyers find their perfect home?

With a background in hospitality and immigration advisory services, I’ve developed a personalised approach that really resonates with international buyers. Transitioning from Customer Relations to Sales at Berkeley gave me first-hand insights into what matters most to buyers around the world. I take time to understand each client’s individual needs—whether it's lifestyle, education, or cultural fit—and offer tailored guidance that simplifies the entire homebuying process.

2. The UK property market has always attracted international investors. What makes it such a compelling choice today, even with global economic shifts?

The UK continues to be a global safe haven for property investment. Its legal transparency, robust education system and economic resilience make it a reliable choice. London, in particular, remains a magnet for talent and innovation, thanks to its status as a global hub for finance and professional services. Add to that the UK’s relatively open stance toward overseas buyers, and it’s easy to see why demand remains strong.

3. For overseas buyers, purchasing property remotely can feel overwhelming. How does Berkeley make the process easy, transparent, and stress-free?

We’ve invested in tools that make remote buying feel as immersive as being there in person—from 3D show flats and drone footage to animation and now even Apple Vision Pro. Our multilingual team ensures buyers feel supported every step of the way, offering regular updates and tailored communication. Whether in-person or virtual, we’re there to make the journey smooth and reassuring.

4. Can you share a standout story of a client who found their dream home with Berkeley? What made their journey special?

One of the most memorable moments was helping a couple buy their dream home during lockdown. Despite travel restrictions, we managed everything virtually—from viewings to handover. I even personally looked after their home until they could finally collect the keys two years later. They were so pleased with the experience, they went on to buy another property with us. It’s moments like these that highlight the long-term relationships we build.

5. You’ve probably seen buyers at every stage, first-time investors, families relocating, and seasoned property owners. How do their priorities differ, and how does Berkeley meet those evolving needs?

First-time buyers often focus on value and growth potential. Families prioritise schools, green space, and community. Seasoned investors look for strong yields and capital appreciation. Berkeley’s diverse portfolio allows us to cater to each of these priorities, and our team is trained to guide clients based on their specific life stage and investment goals.

6. In your view, what sets Berkeley apart, not just in terms of homes, but in the relationships you build with clients across the buying journey?

We don’t just sell homes; we build long-term relationships. Our recognition from In-house Research Ltd, with awards like the Gold Award and Outstanding Achievement Award, shows our dedication to service excellence. We stay connected with buyers long after the sale—because to us, that relationship is just beginning.

7. What excites you most about Bermondsey Place as Berkeley’s latest launch? Are there any standout features that buyers should really pay attention to?

Bermondsey Place offers a rare opportunity at an accessible price point in a rapidly regenerating Zone 2 location. With a £10 billion regeneration plan and the proposed Bakerloo line extension, the growth potential is substantial. It’s a smart move for buyers looking for long-term value in a vibrant part of London.

8. Bermondsey Place sits in the heart of Zone 2. What makes the location especially attractive to international buyers?

Its proximity to Elephant & Castle and Canada Water is key—both areas are familiar to our international audience and have transformed significantly in recent years. Buyers have already seen great returns from those areas, and Bermondsey Place is poised to follow the same upward trend.

9. From your perspective, how does Bermondsey Place reflect the evolving lifestyle needs of today’s international buyers?

It strikes the perfect balance. You’ve got Bermondsey Street’s art and food scene just minutes away, Burgess Park for green space, and direct transport links into the City. The design and amenities reflect modern expectations, yet it’s grounded in a sense of community and place.

10. From a long-term investment standpoint, what opportunities do you see at Bermondsey Place, especially given its Zone 2 location?

This is a golden opportunity for long-term investors. With ongoing regeneration, strong infrastructure plans, and Berkeley’s commitment to quality, Bermondsey Place offers both solid rental yield and impressive capital growth potential. It’s an investment in the future of London.