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The Berkeley Group Portfolio

Your extensive guide to our award winning developments
This Portfolio provides an overview of our high-quality homes that we build across London, Birmingham and South of England. If you are thinking about buying a new home or making a property investment, we hope that you will find this collection helpful and it will inspire you to learn more about our extensive range of developments.
Please fill in some information below to download Bekerley Portfolio 2024.
This Portfolio provides an overview of our high-quality homes that we build across London, Birmingham and South of England. If you are thinking about buying a new home or making a property investment, we hope that you will find this collection helpful and it will inspire you to learn more about our extensive range of developments.
Please fill in some information below to download Bekerley Portfolio 2024.

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In Conversation with the Elite: Khun Tuk’s Journey from Bangkok Baker to London Property Expert

Sep 11, 2024
In Conversation with the Elite Berkeley Premier Club LDN Lux Livings Thailand

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At Berkeley Group, we take immense pride in our Premier Club — an esteemed cohort of our most distinguished agents, celebrated for their unwavering excellence and leadership in the real estate industry.

Today, we are thrilled to introduce Ms. Nachanok Panyahitanon, affectionately known as Khun Tuk (Khun - a Thai honorific for respect)  from LDN Lux Livings, a prominent figure in the UK luxury property market. Her unique journey from a baker in Bangkok to a renowned UK Property Agent showcases her resilience and dedication.

Join us as we explore insights on global investments and uncover the motivations driving unparalleled passion for real estate.  

Welcome, Khun Tuk and thank you for doing these quick 10 questions with us!    

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Before jumping into the 10 questions, tell us about yourself:

  1. My journey has taken me from the kitchens of Bangkok to the dynamic real estate market in London. I began my career as a pastry chef after graduating from Le Cordon Bleu, crafting beautiful desserts in Bangkok’s vibrant culinary scene. However, life took a turn when my father fell ill. My family, familiar with London, decided we needed a holiday home there.

  2. In 2015, I purchased a property, Marine Wharf development by Berkeley Group. Managing everything from securing the mortgage to working with solicitors and furnishing the home was a valuable learning experience that ignited my passion for real estate. When my sister's friend sought assistance in buying a property in the UK, I guided her through the process and helped her purchase at Marine Wharf. Recognizing my aptitude for real estate, I decided to pursue it further.
  3. In 2018, after learning of my success with properties such as West End Gate and Royal Arsenal Riverside, Berkeley Group invited me to join them in Bangkok. With extensive expertise in West London, Outer London, and Birmingham, I am now passionate about helping clients find their ideal homes.

1. What sparked your interest in international property?

My interest in international property began with my own challenging experience as a first-time buyer in London. While running cafes in Bangkok, I decided to invest abroad. The process was far more complex than I anticipated. This experience opened my eyes to how overwhelming the process can be, especially for someone unfamiliar with the market and the necessary steps involved. It made me realize the need for a more supportive and seamless approach.

It inspired me to assist friends and family with their property purchases, ensuring they had a smoother experience. This drive led me to establish my own service, offering hands-on, personalized support. As a micro business, my approach is more flexible and client-focused, aiming to exceed expectations and build lasting relationships.

2. What inspired you to start LDN Lux Livings and specialize in UK luxury developments?

My vision was to create a bespoke service tailored to clients seeking luxury properties in the UK. I aimed to offer more than just transactions by building enduring relationships through a deep understanding of each client’s needs. Leveraging my personal and professional experiences, LDN Lux Livings has become a trusted partner for those seeking exclusive properties and exceptional service.

3. You have a substantial following on social media. Did this following grow after you became a UK Property Agent, and what strategies did you use to engage your audience?

My social media following grew significantly as I entered the UK property market. I focus on showcasing not only properties but also the lifestyle of living in the UK. Sharing authentic stories, behind-the-scenes glimpses, and valuable market insights helps engage my audience on a personal level. Creating visually appealing content that highlights the beauty and sophistication of the properties allows followers to envision their dream homes.

4. Your selling style is often described as genuine and direct. How do you ensure your approach and services stand out in a competitive market?

Honesty is at the heart of my approach. I provide clients with a balanced view of properties, discussing both strengths and potential drawbacks. This transparency builds trust, allowing properties to sell based on their true merits. In a market often characterized by aggressive sales tactics, my straightforward approach ensures clients make informed decisions aligned with their goals.

5. Can you tell us about the collaboration between LDN Lux Livings and the Berkeley Group? How did this partnership come about, and what makes it special?

The partnership began in 2018 when Berkeley Group expanded to Thailand, and the Head of Bangkok reached out to me for a collaboration.  This partnership is special due to our shared commitment to excellence and client satisfaction. Berkeley Group’s reputation for high-quality developments complements my dedication to exceptional service, offering clients outstanding properties and a seamless buying experience.

6. How does being a part of the Berkeley Premier Club feel?

Receiving the Berkeley Premier Club Award is a tremendous honor, especially as the only Thai agent recognized. This award is the culmination of my hard work and dedication. I am deeply grateful to all my clients for their trust and support—this achievement wouldn’t have been possible without their confidence in me.

Tuk receiving the Berkeley Premier Club Gift

(From left to right): Karen Chia (Berkeley Group's Head of Southeast Asia), Khun Tuk, (Founder of London Lux Livings Thailand), and Juthamas Leewanun (Berkeley Group's Business Operations Manager in Bangkok).

Tuk receiving an award from Juthamas

Juthamas Leewanun (Berkeley Group's Business Operations Manager in Bangkok) presents Berkeley Premier Club Award to Khun Tuk (Founder of London Lux Livings Thailand)

Tuk - Berkeley Premier Club
Bangkok Team with Khun Tuk

(From left to right):  Rawisada (Berkeley Group's Business Operations Coordinator), Khun Tuk (Founder of London Lux Livings Thailand), Chalida (Berkeley Group's Business Operations Manager), Juthamas Leewanun (Berkeley Group's Business Operations Manager in Bangkok)

7. Among the projects LDN Lux Livings has sold, which one holds a special place in your heart, and why?

White City Living holds a special place in my heart. I’ve sold the most units of White City Living in Thailand and have witnessed its evolution from the start. My deep familiarity with the project allows me to confidently recommend it to clients. It offers not only beautiful homes but also a lifestyle that resonates with my clients' aspirations.

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8. Could you share a memorable success story from your portfolio highlighting LDN Lux Livings' commitment to excellence?

One memorable success began with a simple inquiry from a client looking for a one-bedroom property for investment. I treated this inquiry with utmost importance, despite its modest start. Over several months, this led to my first bulk deal, including a penthouse.

Another highlight was when I traveled from my current home in New Zealand to London—a 35-hour journey—to meet clients in person. Despite the distance, both clients ended up reserving properties, reflecting my unwavering commitment to their needs.

These experiences underscore my dedication to providing exceptional service and support, regardless of the scope or distance involved

9. You wrote a book—what inspired you to become an author, and what can readers expect from your book?

I authored two bakery recipe books titled 'Bakery in My Heart' volumes 1 and 2, driven by a desire to share my creations and reveal the secrets often hidden in recipe books. My goal was to empower others with clear, detailed recipes. This philosophy of transparency and sharing carries over into my real estate career, where I strive to provide clients with all the knowledge they need for successful property investments.

10.  We have seen a steady increase in interest from Thai clients purchasing properties in London. What key reasons and trends can you share about why and where they are buying? Also, why are you currently operating in Bangkok rather than New Zealand, despite residing there?

Thai clients are increasingly drawn to London for its status as a global capital and premier educational destination. Many are investors or parents securing properties for their children’s education, attracted by London’s prestigious schools, cultural vibrancy, and stable property market. Areas like Kensington, Mayfair, and Canary Wharf are particularly sought after for their amenities and investment potential.

Although I moved to New Zealand in 2022 to be with my partner, a New Zealander, my focus remains firmly on Bangkok as my strong connections and expertise in the Thai market drive my work. I am confident in my ability to serve my Thai clients and their interests in the London property market.

As we wrap up our conversation, we're left inspired by Khun Tuk's wealth of knowledge and passion for international property. Her career and guidance mark her as a leader in the field.  Whether you seek portfolio diversification or international ventures, Khun Tuk from   LDN Lux Livings.

📌You can reach LDN Lux Livings through email  at   npanyahitanon@ldnluxlivings.com  

Stay  tune for our next conversation with our Berkeley Premier  Club Agent from Hong Kong. 

 

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In Conversation with the Elite: Doris Tan’s Journey from Banking to Becoming a London Real Estate Veteran

At Berkeley Group, we take immense pride in our Premier Club — an esteemed cohort of our most distinguished agents, celebrated for their unwavering excellence and leadership in the real estate industry. Today, we are honored to introduce Doris Tan, affectionately known as the "Queen of London Properties" within the Singapore overseas property market. With a distinguished career spanning over three decades, Doris has navigated the realms of banking and real estate, establishing herself as a leading agent in international property expertise. Join us as we explore insights on global investments and uncover the motivations driving unparalleled passion for real estate. Welcome, Doris and thank you for doing these quick 10 questions with us! Before jumping into the 10 questions, tell us about yourself: I'm a proud mother of three successful boys who studied in the UK. My career in the real estate industry began in the '70s when I lived and worked in London. After returning to Singapore in the '80s, I joined Lloyds Bank and Hill Samuel. At Hill Samuel, I held the position of director, overseeing the provision of mortgages to high-net-worth individuals purchasing properties in seven countries: New York, London, Australia, New Zealand, Canada, Hong Kong, and Malaysia. In 1995, I was made head of international property sales at Hill Samuel, a role that allowed me to fully utilize my expertise and passion for international real estate investment. As a banker, I could structure loans and advise on tax matters, which made me a market leader in this area of business, instilling confidence in my clients and colleagues. In 1998, the Asian Financial Crisis hit Asia, and the bank had to refocus on its key business, banking; therefore, the property arm was closed overnight. During this period, I had the opportunity to consider running my own agency, and I gave up private banking to be my own boss. DST International Property Services was founded in 1999. During this period, I successfully sold many properties, especially in London, and was even referred to by many investors as the “Queen of London Properties.” DST had a good run from 1999 until 2011, when JLL purchased my company. I was retained by JLL for four years, helping them grow the business. In 2016, I left JLL to join another consultancy firm before leaving in 2019. In 2019, I joined Benhams and Reeves Singapore, where I have been leading the international property sales department ever since. 1. What sparked your interest in international property? My interest in international property was sparked during my time in London in the '70s when I provided mortgages for London properties. This experience ignited my curiosity about London properties. Upon my return to Singapore and my role at Hill Samuel, where we provided mortgages to seven countries, my passion for international property was further fueled. 2. What keeps you motivated after 30 years in the industry? International properties allow me to learn about the various taxes involved in buying properties in different countries. My main objectives and motivations are the diversity of clientele and understanding their needs and goals. 3. Why did you transition from banking to property, and how has it affected your career? Banking gave me the basics of learning how to make money for high-net-worth individuals, and property is one of the products for capital gains and preservation of wealth, which is a natural progression from private banking. 4. What advice do you have for new property investors? For new investors, the basic rule is to buy within your means. Understanding that property is the only product the bank can lend against, leveraging at a good age to build your portfolio is key. Another important rule is to buy well, meaning an exit plan must exist. 5. How does being a part of the Berkeley Premier Club feel? 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Silkstream This development is priced well for its location and will be stunning once completed. The inclusion of a 24-hour Sainsbury's below the development adds convenience, and its location along Hendon High Street provides easy access to Central London via Edgware Road. h. Bow Green With its excellent location and design, Bow Green offers a more accessible alternative to White City in the East. It is an excellent investment opportunity. 7. Can you share a standout success story from your client portfolio? In the early days, our clients could sell before completion and assign their contracts, which made hefty gains. Most of the projects from Berkeley Group allowed them to make good profits from their purchases. Riverlight is one good example where my client purchased a two-bed property and sold it at a hefty profit before completion to one of the Saudi princesses. 8. What factors make London a prime investment destination? London remains a world-class city and a haven for investors. It is also known for its education and is one of the world's major financial centers. Additionally, there is no language barrier, and the legal system is similar to that in Singapore, making investment in London easy. 9. Why does London remain resilient despite economic challenges? London remains resilient because it is a diverse society with inhabitants from all over the world. Whenever there is uncertainty, London benefits as people tend to invest or park their funds in stable investment instruments like property in London, which can give approximately 5% gross rental yield. 10. What opportunities do you see for those seeking to expand their investment horizons, and how can one start? For new investors, one should look at some well-priced projects in London. The horizon may be longer based on the current world situation and interest rate hikes. 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