At Berkeley Group, we take immense pride in our Premier Club — an esteemed cohort of our most distinguished agents, celebrated for their unwavering excellence and leadership in the real estate industry.
Join us as we explore insights on global investments and uncover the motivations driving unparalleled passion for real estate.
My journey has taken me from the kitchens of Bangkok to the dynamic real estate market in London. I began my career as a pastry chef after graduating from Le Cordon Bleu, crafting beautiful desserts in Bangkok’s vibrant culinary scene. However, life took a turn when my father fell ill. My family, familiar with London, decided we needed a holiday home there.
My interest in international property began with my own challenging experience as a first-time buyer in London. While running cafes in Bangkok, I decided to invest abroad. The process was far more complex than I anticipated. This experience opened my eyes to how overwhelming the process can be, especially for someone unfamiliar with the market and the necessary steps involved. It made me realize the need for a more supportive and seamless approach.
It inspired me to assist friends and family with their property purchases, ensuring they had a smoother experience. This drive led me to establish my own service, offering hands-on, personalized support. As a micro business, my approach is more flexible and client-focused, aiming to exceed expectations and build lasting relationships.
My vision was to create a bespoke service tailored to clients seeking luxury properties in the UK. I aimed to offer more than just transactions by building enduring relationships through a deep understanding of each client’s needs. Leveraging my personal and professional experiences, LDN Lux Livings has become a trusted partner for those seeking exclusive properties and exceptional service.
My social media following grew significantly as I entered the UK property market. I focus on showcasing not only properties but also the lifestyle of living in the UK. Sharing authentic stories, behind-the-scenes glimpses, and valuable market insights helps engage my audience on a personal level. Creating visually appealing content that highlights the beauty and sophistication of the properties allows followers to envision their dream homes.
Honesty is at the heart of my approach. I provide clients with a balanced view of properties, discussing both strengths and potential drawbacks. This transparency builds trust, allowing properties to sell based on their true merits. In a market often characterized by aggressive sales tactics, my straightforward approach ensures clients make informed decisions aligned with their goals.
The partnership began in 2018 when Berkeley Group expanded to Thailand, and the Head of Bangkok reached out to me for a collaboration. This partnership is special due to our shared commitment to excellence and client satisfaction. Berkeley Group’s reputation for high-quality developments complements my dedication to exceptional service, offering clients outstanding properties and a seamless buying experience.
Receiving the Berkeley Premier Club Award is a tremendous honor, especially as the only Thai agent recognized. This award is the culmination of my hard work and dedication. I am deeply grateful to all my clients for their trust and support—this achievement wouldn’t have been possible without their confidence in me.
White City Living holds a special place in my heart. I’ve sold the most units of White City Living in Thailand and have witnessed its evolution from the start. My deep familiarity with the project allows me to confidently recommend it to clients. It offers not only beautiful homes but also a lifestyle that resonates with my clients' aspirations.
One memorable success began with a simple inquiry from a client looking for a one-bedroom property for investment. I treated this inquiry with utmost importance, despite its modest start. Over several months, this led to my first bulk deal, including a penthouse.
Another highlight was when I traveled from my current home in New Zealand to London—a 35-hour journey—to meet clients in person. Despite the distance, both clients ended up reserving properties, reflecting my unwavering commitment to their needs.
These experiences underscore my dedication to providing exceptional service and support, regardless of the scope or distance involved
I authored two bakery recipe books titled 'Bakery in My Heart' volumes 1 and 2, driven by a desire to share my creations and reveal the secrets often hidden in recipe books. My goal was to empower others with clear, detailed recipes. This philosophy of transparency and sharing carries over into my real estate career, where I strive to provide clients with all the knowledge they need for successful property investments.
Thai clients are increasingly drawn to London for its status as a global capital and premier educational destination. Many are investors or parents securing properties for their children’s education, attracted by London’s prestigious schools, cultural vibrancy, and stable property market. Areas like Kensington, Mayfair, and Canary Wharf are particularly sought after for their amenities and investment potential.
Although I moved to New Zealand in 2022 to be with my partner, a New Zealander, my focus remains firmly on Bangkok as my strong connections and expertise in the Thai market drive my work. I am confident in my ability to serve my Thai clients and their interests in the London property market.
As we wrap up our conversation, we're left inspired by Khun Tuk's wealth of knowledge and passion for international property. Her career and guidance mark her as a leader in the field. Whether you seek portfolio diversification or international ventures, Khun Tuk from LDN Lux Livings.
📌You can reach LDN Lux Livings through email at npanyahitanon@ldnluxlivings.com
Stay tune for our next conversation with our Berkeley Premier Club Agent from Hong Kong.